Convonix Inc- The Internet Marketing Firm

What exactly is brand monitoring?

The internet is vast. People post all sorts of things on the internet. In addition, the advent of social media has made the internet bigger than ever. It is the best means of communicating and reaching out to people. Imagine this, before the internet existed, businesses didn’t really know what customers thought of them unless they used focus groups or saw a drop in sales. Now, consumers are everyone what they think of a business, good or bad. The customer�...

Ranking is not the only yardstick that measures your SEO performance. Webmasters often wonder if there is a single indicator can manifest their performance. While rankings are a key metric to assess your working, they pose certain limitations that make it necessary to take into consideration the bigger picture in Web Analytics.

Why it is not all about high rankings?

Keywords with not many searches have higher chances of ranking while they may not be capable of indicating the site‘s growth...

Social media platforms are emerging as the latest marketing tools for brands. May it be a local restaurant, a medium sized company or a MNC, being on Facebook is becoming important so as to connect with their target audience.  The portion of Facebook marketing is surely more in comparison in planning and implementation for social media marketing strategy due to its specific targeted reach to the audience.

Facebook has been a driving tool more than Twitter and Youtube because of the millions ...

Online Reputation Management has become a part and parcel of a company‘s process. ‘Word of mouth’ has always been a highly effective tool, be it spreading positivity or negativity. The feasibility and the liberty that the Internet renders has made it even more potential, making Online Reputation Management a must for a company. The reputation a company takes years to build can shatter with one negative tweet about it going viral. Every company wants the top 10 results for its search nam...

Your performance will always be judged based on your counterparts, be it any discipline. We all adhere to the rank system and Search Engine Optimization is no exception. It is vital to keep an eye on your competitor’s strategy and be aware of their whereabouts. Competitive analysis has often been deemed as a part and parcel of the company’s strategy.

A few tips for effective competitive analysis:

1.                      1.   Know your Competitors - Decide who your competitors are. It is...

“The social media sites have succeeded in wooing more women than men,” says a new study by British Telecom. With the objective of understanding the preferences of internet users and the differences of usage between the two genders, this survey catered to around 2000 British individuals.

 The study discovered that around 54% of women use social networking sites compared to 34% men.  Similarly, there were more women than men who deemed to miss social media the most incase the internet dies...

It is increasingly difficult to get hold of one’s attention with innumerable websites accessible to one. We all have copious amount of information availed to us at a beck and call. To stand out in the crowd and catch the eye of a visitor is getting increasingly strenuous with the mounting number of websites and the cut throat competition they are experiencing. In this race to plead and persuade consumers, advertisers tend to focus on short term objectives ignoring the reasonability involved...

Web analytics tools are a great way to evaluate the performance of a website and the effectiveness of the various online marketing activities that go into making it more visible and popular. This includes marketing activities undertaken on search engines as well as social media. And while gauging the performance with respect to search is a relatively hassle-free task, the same does not hold true when it comes to assessing social media analytics.  This is largely because many of the existing t...

In the Internet Marketing era, video search engine optimization plays a very significant role. As a matter of fact, there are 53 percent more chances of people viewing videos than browsing traditional web pages. Videos generate more natural and organic traffic than any other type of content on the internet. People prefer viewing video clips and sharing them if they like it. In fact, several brands have gained popularity through videos which went viral on the internet.

Video SEO refers to a ...