Ranking is not the only yardstick that measures your SEO performance. Webmasters often wonder if there is a single indicator can manifest their performance. While rankings are a key metric to assess your working, they pose certain limitations that make it necessary to take into consideration the bigger picture in Web Analytics.

Why it is not all about high rankings?

Keywords with not many searches have higher chances of ranking while they may not be capable of indicating the site‘s growth...

Web analytics tools are a great way to evaluate the performance of a website and the effectiveness of the various online marketing activities that go into making it more visible and popular. This includes marketing activities undertaken on search engines as well as social media. And while gauging the performance with respect to search is a relatively hassle-free task, the same does not hold true when it comes to assessing social media analytics.  This is largely because many of the existing t...