Social media platforms are emerging as the latest marketing tools for brands. May it be a local restaurant, a medium sized company or a MNC, being on Facebook is becoming important so as to connect with their target audience.  The portion of Facebook marketing is surely more in comparison in planning and implementation for social media marketing strategy due to its specific targeted reach to the audience.

Facebook has been a driving tool more than Twitter and Youtube because of the millions ...

“The social media sites have succeeded in wooing more women than men,” says a new study by British Telecom. With the objective of understanding the preferences of internet users and the differences of usage between the two genders, this survey catered to around 2000 British individuals.

 The study discovered that around 54% of women use social networking sites compared to 34% men.  Similarly, there were more women than men who deemed to miss social media the most incase the internet dies...

Web analytics tools are a great way to evaluate the performance of a website and the effectiveness of the various online marketing activities that go into making it more visible and popular. This includes marketing activities undertaken on search engines as well as social media. And while gauging the performance with respect to search is a relatively hassle-free task, the same does not hold true when it comes to assessing social media analytics.  This is largely because many of the existing t...

A Google Analytics survey of Alex Broches’ online dating website displayed extraordinary results. His dating website, collegejunkee.com, created for students in northern Illinois, had maximum users from the University of Minnesota. This website has 4,000 registered users from all over the country. However, more than 200 users are from the University of Minnesota.

Busy college schedules and long hours of schooling rarely gives the youth a chance to meet new people. The social life of the y...