What exactly is brand monitoring?

The internet is vast. People post all sorts of things on the internet. In addition, the advent of social media has made the internet bigger than ever. It is the best means of communicating and reaching out to people. Imagine this, before the internet existed, businesses didn’t really know what customers thought of them unless they used focus groups or saw a drop in sales. Now, consumers are everyone what they think of a business, good or bad. The customerâ...