Social media platforms are emerging as the latest marketing tools for brands. May it be a local restaurant, a medium sized company or a MNC, being on Facebook is becoming important so as to connect with their target audience.  The portion of Facebook marketing is surely more in comparison in planning and implementation for social media marketing strategy due to its specific targeted reach to the audience.

Facebook has been a driving tool more than Twitter and Youtube because of the millions of log-ins each hour. The marketing ecosystem of Facebook which is comprised of brands creating their page is easy to manage and track. Gathering a huge active Facebook fan following is the dream of many upcoming brands today.

How will it help?

The key for successful search media marketing campaigns is to learn what the audience is looking and reaching their screens even before they ask for it. In Facebook, it becomes important to know when most of the target audience is active and what topics are currently being “shared” or “liked”. To increase the user engagement on Facebook , marketers need to know which is the best time to post their content on the page. After posting it, the next possible thing is to engage users by reverting to their comments. This page can become the sole medium of communication between the brand-owners and the brand-users.

Posting content once or twice in day brings higher user engagement according to a study. Facebook posts gather more visibility if they are short, crisp and enticing. Posting lengthy content doesn’t get much attention as no one like to click “See more” and read the whole post. Another way to engage users is to ask questions, have regular contests, give away freebies and devise offers exclusively for Facebook fans. The posts which update fill in the blanks post (for e.g. I like _____ in monsoon) gather 9 times more comments than just pure marketing posts. The strategy is to have one out of every three posts to be product/service posts.  

With Facebook, content still remains the king and it is important to keep the posts simple and short. Using jargons, complicated words and raw language tone will not gather the required insight. While facebook marketing is still in infancy stage, the strategy which works best is yet to be figured out. The strategy would be different for each page owner. But it is all governed by   a single thing- “LIKE”.

Summary: Facebook marketing is the most opted way for marketers, in social media marketing  nowadays. While the perfect strategy for the success of brand pages on Facebook is yet to be figured out, there are some points worth having a look to increase user engagement on Facebook.