A Google Analytics survey of Alex Broches’ online dating website displayed extraordinary results. His dating website, collegejunkee.com, created for students in northern Illinois, had maximum users from the University of Minnesota. This website has 4,000 registered users from all over the country. However, more than 200 users are from the University of Minnesota.

Busy college schedules and long hours of schooling rarely gives the youth a chance to meet new people. The social life of the youngsters seems to be non-existent, and for this reason they resort to means like internet dating.

Social Media Analytics tools reveal that the dependency of people on socializing through these mediums is increasing day by day. Some people get influenced to use social networking websites or online dating websites to meet new people, because they notice very active social lives of their friends through these portals.

The results of social media tracking show an enormous growth of business for internet dating. Match.com, owned by InterActiveCorp generated tremendous revenue of $400 million in 2010, with more than 1.7 million subscribers.

Alex Broches aims at popularizing his website on a major scale too, and is currently looking for potential investors. He said that his website is a very safe medium to socialize. In order to gain the youth’s trust, his website requires them to sign in through Facebook. This ensures that the students do not feel that it is a fraudulent website.

In order to portray their website as a trustworthy internet dating website to the users, many websites have mandated the need of a college email address to sign up. Unlike face to face communications, online dating involves lesser risk, and for this reason Google Analytics shows a rise in number of users relying on these mediums.