There are nearly 3 billion people using the internet. People use search engines like Google, YAHOO! And Bing to find out more about a certain thing, find out information or for a variety of other reasons. When a person queries a search engine with a word or a phrase, the search results are generally presented in a line of results often referred to as search engine results pages (SERPs). The information may be a specialist in web pages, images, information and other types of files.

So what ex...

Your performance will always be judged based on your counterparts, be it any discipline. We all adhere to the rank system and Search Engine Optimization is no exception. It is vital to keep an eye on your competitor’s strategy and be aware of their whereabouts. Competitive analysis has often been deemed as a part and parcel of the company’s strategy.

A few tips for effective competitive analysis:

1.                      1.   Know your Competitors - Decide who your competitors are. It is...

It is increasingly difficult to get hold of one’s attention with innumerable websites accessible to one. We all have copious amount of information availed to us at a beck and call. To stand out in the crowd and catch the eye of a visitor is getting increasingly strenuous with the mounting number of websites and the cut throat competition they are experiencing. In this race to plead and persuade consumers, advertisers tend to focus on short term objectives ignoring the reasonability involved...

In the Internet Marketing era, video search engine optimization plays a very significant role. As a matter of fact, there are 53 percent more chances of people viewing videos than browsing traditional web pages. Videos generate more natural and organic traffic than any other type of content on the internet. People prefer viewing video clips and sharing them if they like it. In fact, several brands have gained popularity through videos which went viral on the internet.

Video SEO refers to a ...

Links can be classified into 2 types - inbound links and outbound links. Inbound links, also known as backlinks come from an external site to your website. Outbound links are the links on your website pages which lead to an external website. Inbound links are of great significance for search engine optimization processes. Link building is important for website optimization because search engines give more credit to websites with large number of quality incoming links.

The important factors ...